Company Leadership

As president and founder of Accurus Research Systems, Douglas Cox has been a market
and opinion research professional since 1986. Doug’s career began when he formed Douglas
Cox and Associates as a political polling firm following the completion of graduate school. He
soon expanded the range of the company’s services to include research for corporate, media
and not-for-profit clients. In 1988, Doug formed Accurus Systems, Inc., which serves as the
parent company of Accurus Research Systems and the Accurus Institute, a learning center
devoted to providing clients with survey research training.

Doug serves as senior survey methodologist and is directly involved in every research project undertaken by Accurus Research Systems. He is the lead instructor for all courses taught through
the Accurus Institute. Doug has an extensive background in all phases of the survey research
process, including sample design, questionnaire development, data collection methodologies,
and statistical analysis.

Doug holds bachelor’s degrees from Elon University and East Carolina University as well as a
master’s degree from North Carolina State University. He is an active member of the American Association for Public Opinion Research and the Southern Association for Public Opinion
Research , and is certified as an Expert Professional Researcher through the Marketing
Research Association.